North American Lubricants, Co. (NAL) has announced the introduction of its Pure Green product line, developed to capitalize on the substantially growing demand for earthfriendly lubricants.
Formulated with high-quality base stocks refined from collected used oil, Pure GreenTM delivers the unique combination of ultimate performance and environmental conservation. Through the utilization of select re-refined base stocks and advanced additive systems, Pure GreenTM lubricants offer performance equal to or greater than conventional lubricants and have similar price levels. Valuable environmental benefits are created through preserving irreplaceable petroleum resources, reducing reliance on foreign crude oil, reducing the amount of used oil that is improperly disposed and drastically reducing air pollution caused by used oil that is down-cycled and burned.
NAL President Shane Terry proclaims, “The introduction of Pure GreenTM to our premium brand continues our corporation’s dedication to deliver new solutions to the lubricant market and maintains our commitment to proactive environmental responsibility. Antiquated re-refined lubricant supply chains had limited availability, a limited product line and did not meet modern performance specifications.” Terry continues, “After solving these problems, we received considerable interest from a wide-range of market segments including; municipal (State, City, County) service facilities, trucking, garbage collection, construction and agricultural. This is a significant addition to one of the most valuable lubricant programs in the nation.”
NAL Chairman Larry Read added, “We are also very excited about the initial demand voiced from our important customers in the installed oil change market. We see an immediate opportunity for our fast lube partners to use our earth-friendly product line to capitalize on the growing percentage of environmentally sensitive consumers and fleet accounts within their customer base. This service will add needed revenue and margin while differentiating themselves from local competition and enhancing customer retention.”
NAL will offer passenger car motor oil, heavy-duty engine oil, hydraulic oil and universal tractor fluid within the bulk Pure Green product line. The product will be strategically introduced through NAL’s growing distribution network in 44 states.
Read founded NAL in 1999 to provide a fresh bulk lubricant alternative. The corporation was created to combat the rapidly rising costs of lubricants and the shrinking profit margins of lubricant distributors and installed oil change facilities while maintaining a national commitment to premium product quality. NAL’s innovative program covers 44 states and supports over 600 national accounts. For more information about NAL, visit www.nalube.com, call (480) 624-5800 or email info@nalube.com.
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