North American Lubricants Launches Performance Chemical Line
SCOTTSDALE, Arizona- (9/4/2009) North American Lubricants, Co. (“NAL”) announced the national rollout of their PURATECH Performance Chemical Line, a complete line of automotive chemicals, designed exclusively for the installed automotive market. Furthering its mission to provide premium quality products and service at competitive prices, NAL relied on its technical expertise to develop a chemical line that, used in combination with top quality PURATECH Lubricants, will deliver enhanced automotive performance to end-use consumers.
NAL President Shane Terry proclaimed, “The introduction of the PURATECH Performance Chemical brand to our family of premium products continues our corporation’s dedication to deliver new solutions to the installed market.” Terry continues, “Throughout the extensive research and development of our Performance Chemical line, we focused on (1) setting a new quality standard for automotive chemicals, (2) providing optimum national logistics, and (3) understanding the current needs and desires of the customers we serve. Feedback from test markets has been tremendous and we are excited to introduce Performance Chemicals as a measurable tool to enhance the profitability of our nationwide customer base.”
The PURATECH Performance Chemical line will initially feature PURATECH Oil System Cleaner, PURATECH Intake System Cleaner, PURATECH Fuel System Cleaner, PURATECH Transmission Sealer and Conditioner, PURATECH Transmission System Cleaner, PURATECH Multi-Vehicle ATF Converter, PURATECH High-Mileage Oil Supplement, PURATECH Power Steering Fluid, and PureSYN DEXRON® VI Automatic Transmission Fluid. NAL anticipates adding to their Performance Chemical line, as dictated by market demand. The introduction of Performance Chemicals broadens the NAL family of premium service tier products, developed to maximize the operating profits of its growing customer base in 44 states. “Combining PURATECH Lubricants, PureGreen Lubricants, Performance Chemicals and our proprietary online ordering and billing system with proactive customer service and professional product and sales training, create the ‘Total Fast Lube Solution’, designed to maximize the bottom line of any business”, concluded Terry.
NAL was founded in 1999 to provide a fresh bulk lubricant alternative. The corporation was created to combat the rapidly rising costs of lubricants and the shrinking profit margins of lubricant distributors and installed oil change facilities while maintaining a national commitment to brand development and premium product quality. NAL’s family of brands includes PURATECH (retail automotive lubricants), PureGreen (earth-friendly lubricants) and Jobber Wholesale (wholesale bulk lubricants). NAL’s innovative program covers 44 states and supports over 900 national accounts. For more information about NAL, visit www.nalube.com, call (480) 624-5800 or email info@nalube.com.
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