National Price Decrease II

North American Lubricants Steps Out with Another Price Decrease

SCOTTSDALE, Arizona- (1/09/2009) North American Lubricants, Co. (“NAL”) became the first national lubricant brand to announce a second round of price decreases since lubricant prices peaked last November. Due to the continued decline in raw material costs, NAL announced a price reduction on all orders placed on or after January 12, 2009. Specific details of the decrease were communicated to its branded lubricant distributors and national accounts, but was said to include an additional roll-back of prices up to 8%.

“Kick-starting the New Year with a fresh decrease will accelerate the tremendous growth our corporation was fortunate enough to enjoy in 2008,” proclaimed NAL President Shane Terry. “Our latest price move further demonstrates our commitment to give our branded distributors and national accounts a competitive edge, while maintaining the utmost dedication to premium product quality and customer support.” Terry continues, “By stepping out with a new national decrease, we expect other national brands to follow our lead and pass on much needed economic relief to the market.”

2009 promises to be full of innovative developments for the NAL brand. Terry concludes, “This is the first of many exciting moves our company will make this year. We plan on setting a new industry standard for proactive marketing strategies, designed to enhance the economic performance of our important customers throughout the nation. Stay tuned for additional announcements in the months to come.”

Through their 44 state distribution network, NAL offers Puratech Supreme Motor Oil, Puratech Syn-Blend Motor Oil, Puratech Hi-Mile Motor Oil, Puratech PureSYN Motor Oil (now available in quarts), Puratech Multi-Vehicle ATF and PureGreen Lubricants (an earth-friendly product line) in their profit boosting line-up.

NAL was founded in 1999 to provide a fresh bulk lubricant alternative. The corporation was created to combat the rapidly rising costs of lubricants and the shrinking profit margins of lubricant distributors and installed oil change facilities while maintaining a national commitment to premium product quality. NAL’s innovative program covers 44 states and supports over 900 national accounts. For more information about NAL, visit www.nalube.com, call (480) 624-5800 or email info@nalube.com.