North American Lubricants Enhances its Premium Motor Oil Line-Up
SCOTTSDALE, Arizona- (2/03/2009) North American Lubricants, Co. (“NAL”) announced the enhancement of specific conventional motor oils to a semi-synthetic formulation. The strategic upgrade began with the immediate conversion of NAL’s conventional 5W-30 and 5W-20 to Puratech SYN-Blend motor oil. NAL also declared that the advancement to SYN–Blend 5W-30 and 5W-20 will come at no additional cost to its customers. NAL will continue to offer viscosity grade 10W-30 in both conventional and SYN-Blend options.
NAL founder and Chairman Larry Read offered, “This strategic move demonstrates our commitment to deliver premium product quality above and beyond standard requirements”. Read continues, “By offering Puratech SYN-Blend motor oil at no additional cost to our customers, we will enhance the value of our national brand and provide a competitive and economic advantage to our branded marketers and national accounts”.
To support the SYN-Blend initiative, NAL introduced a new, innovative motor oil, Puramax High-Performance. Puramax HP, available in viscosity grades 5W-30, 5W20 and 10W-30, was developed to satisfy the ‘better’ tier for those in the installed marketplace that offer a ‘good, better, best’ oil change strategy. Puramax HP motor oil is specially formulated with semisynthetic base stocks, active cleaning agents and robust anti-wear additives to provide added protection, peak performance and extended engine life in hard-working, high-stress and highperformance motors in sport utility vehicles, light-trucks, mini-vans and passenger cars.
NAL President Shane Terry said, “We needed to provide a solution that met the needs of customers that employ a three-tier sales strategy and I feel we hit a ‘home run’ with Puramax HP. Not only does Puramax HP deliver material benefits to the end consumer, it creates a substantial profit center for oil change facilities.” Terry concludes, “Our enhanced motor oil line-up, Puratech SYN-Blend, Puramax HP, Puratech PureSYN, Puratech Hi-Mile and PureGreen Motor Oil, will drive sales, solidify our premium brand positioning and boost the bottom-line of our valuable customers throughout the nation”.
NAL was founded in 1999 to provide a fresh bulk lubricant alternative. The corporation was created to combat the rapidly rising costs of lubricants and the shrinking profit margins of lubricant distributors and installed oil change facilities while maintaining a national commitment to premium product quality. NAL’s innovative program covers 44 states and supports over 900 national accounts. For more information about NAL, visit www.nalube.com, call (480) 624-5800 or email info@nalube.com.
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